What is a mental health copywriter?
You might be asking yourself this very important question.
Simply put, mental health copywriters use their creative writing skills to create content that informs, educates, and inspires people to improve their mental health and find the support they need.
Let’s look at how we do this.
What content do mental health copywriter create?
A mental health copywriter is a professional writer who works with mental health professionals (therapists, mental health organisations, counsellors, wellness experts etc.).
We’re master communicators and marketers who can craft all kinds of content like:
· Customer stories and case studies
· Messaging and brand strategy.
For example, a mental health copywriter might write the website content for a local psychology practice to showcase their services.
This content is aimed at individuals / carers and the general community who are struggling with mental health issues.
Why is this important?
Sure, you could write any of the above content yourself.
But when you outsource your copywriting needs to a mental health copywriter, you’re not only saving yourself heaps of time, but you’re also investing in valuable knowledge.
You’re the expert in your field. We don’t expect you to be excellent marketers and writers too.
Mental health copywriters can:
· Write clear, concise, and compelling copy that effectively communicates the intended message to the audience.
· Deep dive into the world of research. They will learn all about your unique brand and services, and the mental health industry to create accurate and informative copy.
· Adapt their tone and style to sound exactly like you and your brand.
· Understand the best marketing practices, including branding, messaging, and human psychology to know how best to communicate your unique value proposition.
· Proofread and edit the heck of your copy to make sure it’s error free.
One of the biggest things that I have seen in the mental health industry is that so many service providers still write content filled with jargon.
We have to remember that to the average human, mental health isn’t in their everyday vocabulary. They don’t understand the complex terms like you do. We need to write in a way that everyone understands.
Why mental health?
Copywriters might niche into a specific industry for their own reason.
For me personally, I niched into mental health because it’s a true passion of mine.
I have previously worked in mental health as a Marketing and Comms Manager.
But not only that, I have lived experience with my own journey with mental illness.
I know what it’s like to be endlessly searching Google for support services.
One of my brand values is ‘making a difference’. When I work with mental health providers, I feel like I’m truly living and breathing this value.
I want to use my words to make a difference in people’s lives.
Together, we can join our missions to educate, empower and get more people connected with the support they need.
Looking to boost your mental health content game? Let’s chat.