Blog

My take on what makes content work. Strategy, lessons learned and the stuff I tell my clients all the time.

Hayley Campbell 2/27/24 Hayley Campbell 2/27/24

Beyond the Call to Action: Content that Inspires Action, Emotion, and Thought

You’ve heard of the CTA. It's the tried-and-true method for prompting readers to take action. But is it the only way to engage your audience and drive results? Not quite.

Hayley Campbell 4/9/23 Hayley Campbell 4/9/23

What is a mental health copywriter?

You might be wondering what a mental health copywriter is. Let’s look at what a mental health copywriter does and how I can help you.

Hayley Campbell 8/5/21 Hayley Campbell 8/5/21

Do you need a “niche” copywriter? The 3 Step Questionnaire

Hayley Campbell 11/13/20 Hayley Campbell 11/13/20

Three reasons why hiring a copywriter could be the golden ticket to excel your biz