How to optimise your content channels

As small business owners, social media is our holy grail of content and connection.

It’s where we spend so much time nurturing our followers and building brand awareness. But we must be careful that we don’t put all our eggs in one basket.

Imagine a world where Facebook and Insta were no more …

Yep, Mark Zucks decides to pull the plug and all your content is lost. 

How can your dream clients find you? How can they stalk you? How can they find out what you’re about?

That’s why it’s super important to churn out content on other platforms besides social media. 

Utilise channels that you control

Think about channels that you do own. 

These are:

·       Your website

·       Your email.

 A content strategy is key here so that you can maximise your message on multiple platforms.

 Popular content channels:

·       Blogs

·       E-newsletters.

 Let’s deep dive into these.

Blogs

Blogs are a great avenue for you to write awesome content that is relevant and useful for your target audience.

Not everyone reads blogs intentionally, blogs increase your SEO (search engine optimisation) as people often search Google to find answers and information. When your blog serves relevant and informative content – people will discover your brand. 

This can position your brand as an expert in your field and build trust. When you blog frequently, you can deeper your connection with your audience by helping them get the answers they are searching for. It also gives you the opportunity to tell them how you can help them.

 E-newsletters

E-newsletters should be a content priority. When people give you their email address, they are keen to hear from you and your brand. They want to see what you’re up to, they want to learn more about your services/products, and they want to hear about your promotions. Make sure you are using this to your advantage.

Just like social media, it’s a way for you to get personal and inject some personality into your content. Be a standout brand by communicating in a way that’s unique to your brand.

It’s also a great platform to take your subscribers on a journey and end with a strong call to action so that they can take that next step – buying your products or engaging with your services.

Make sure you are always in the driving seat when it comes to creating content. You never want your powerful messages to be taken away from you.