website copy-mental health copywriter

Website Copy

Your website is your first conversation with someone who needs what you offer.
Get it right? You build trust in seconds.
Get it wrong? They’re gone.

I write website copy that earns attention and action, especially for brands in mental health, disability and community care. Because when people are overwhelmed, confused or anxious, your message needs to be clear and calm.

Here’s what I bring to the table:

  • Human-first messaging that speaks to your people (not at them).

  • Plain English that turns complex services into clear offers.

  • Built-in accessibility so your content works for everyone.

  • SEO smarts that help people find you but don’t make it sound like a robot wrote it.

  • Structure and flow that guide people to take the next step.

Whether you're launching, rebranding or stuck with a site that doesn’t reflect your impact, I’ll help you sound confident, credible and clear.

You do good work. Let’s write like it.

How it works

  1. Discovery and research

    We start with a brand questionnaire + a chat over Zoom (or phone, if that’s more your style).
    ✔ Who’s your audience, and what do they care about?
    ✔ What makes you different (and why should people trust you)?
    ✔ How do we make your copy sound like you (not like every other provider)?

  2. Messaging and strategy

    I map out:
    ✔ Your brand voice and key messaging so everything sounds consistent and on point.
    ✔ SEO-friendly structure so your site ranks (without sounding like a keyword dump).
    ✔ Accessibility best practices so your copy is readable for all abilities.

    This means:

    • Short, scannable sentences.

    • Simple language where possible..

    • Inclusive content.

  3. Writing

    I write the first draft, using everything we’ve mapped out.
    ✔ Clear, engaging copy that guides visitors toward action.
    ✔ SEO that fits naturally (because no one likes keyword stuffing).
    ✔ Formatted for easy reading, because big text blocks = reader fatigue.

  4. Editing and revisions

    You review, give feedback and I tweak as needed.
    ✔ Two rounds of revisions.
    ✔ Professional proofreading because typos are not a vibe.
    ✔ Final accessibility check so we meet Web Content Accessibility Guidelines (WCAG).

  5. Project sign-off

    Once you’re happy, your new website copy is ready to go live!

    And yes, you can absolutely do a happy dance at this point..

Investment

3 Pages From $2,000 + GST

I’ve worked on large-scale website rebrands, multi-page site overhauls and strategic content projects.

I can:

  • Work alongside internal and external teams, including designers, developers and SEO strategists.

  • Create full website messaging strategies so every page works together, not in silos.

  • Ensure your site is user-friendly and accessible so your audience engages with your content.