Website Copy

Your website is the first conversation you have with a potential client.

Get it right? They’ll feel seen, understood and safe enough to take the next step.
Get it wrong? They’ll hit the back button.

People searching for support are already overwhelmed. They don’t have time to decode complicated language or navigate a wall of text.

Your website should:

• Feel warm, human and trustworthy—so people know they’re in the right place.

• Clearly explain how you help—without industry jargon.

• Be accessible—so people of all abilities can engage with your content.

• Be easy to scan—because online readers don’t have the patience for big blocks of texts.

I translate your expertise into words that connect.

For psychologists and therapists: Making therapy feel safe and approachable from the first click.
For NDIS and disability providers: Simplifying complex services so people actually get it.
For NFPs and community organisations: Turning impact into stories that inspire action.

And I don’t just write for search engines—I write for real people (including those with visual, cognitive and reading disabilities).

How it works

1. Discovery and research

   We start with a brand questionnaire + a chat over Zoom (or phone, if that’s more your style).
   ✔ Who’s your audience, and what do they care about?
   ✔ What makes you different (and why should people trust you)?
   ✔ How do we make your copy sound like you—not like every other provider?

2. Messaging and strategy

   I map out:
   ✔ Your brand voice and key messaging—so everything sounds consistent and on point.
   ✔ SEO-friendly structure—so your site ranks (without sounding like a keyword dump).
   ✔ Accessibility best practices—so your copy is readable for all abilities.

   This means:

   • Short, scannable sentences.

   • Simple language where possible..

   • Inclusive content.

3. Writing

   I write the first draft, using everything we’ve mapped out.
   ✔ Clear, engaging copy that guides visitors toward action.
   ✔ SEO that fits naturally (because no one likes keyword stuffing).
   ✔ Formatted for easy reading—because big text blocks = reader fatigue.

4. Editing and revisions

   You review, give feedback and I tweak as needed.
   ✔ Two rounds of revisions.
   ✔ Professional proofreading—because typos are not a vibe.
   ✔ Final accessibility check—so we meet Web Content Accessibility Guidelines (WCAG).

5. Project sign-off

   Once you’re happy, your new website copy is ready to go live!

   And yes, you can absolutely do a happy dance at this point..

Investment

3 Pages From $1,800 + GST

I’ve worked on large-scale website rebrands, multi-page site overhauls and strategic content projects.

I can:

• Work alongside internal and external teams, including designers, developers and SEO strategists.

• Create full website messaging strategies so every page works together, not in silos.

• Ensure your site is user-friendly and accessible so your audience engages with your content.