When Simon Sinek introduced the Golden Circle—Why, How, What—he wasn’t just giving us a framework for business success. He was laying out a blueprint for connection. And in the mental health and wellness space, where trust and empathy are non-negotiable, leading with your Why isn’t just a good idea—it’s the only idea.

2024 has been a big one. A mix of growth, lessons and plenty of “wow, that’s a lot to unpack” moments.

Writing for mental health brands isn’t just about stringing words together—it’s about creating safe spaces and making people feel understood.

When creating mental health content, using complex, clinical jargon can alienate your audience. Instead, we need to write relatable, human-centered content that feels accessible to everyone.

You’ve heard of the CTA. It's the tried-and-true method for prompting readers to take action. But is it the only way to engage your audience and drive results? Not quite.

In mental health, every word carries weight. That’s why I believe having someone on your team who doesn’t just write about mental health but has lived it brings a unique perspective to your brand. Why? Let’s find out…

When it comes to content creation, it’s a constant juggle. You’re probably dealing with endless ideas and the pressure to stay relevant. I’m excited to be your ally in navigating the complex seas of content. Find out how…