Blog

My take on what makes content work. Strategy, lessons learned and the stuff I tell my clients all the time.


Hayley Campbell Hayley Campbell

Writing for Trauma-Aware Audiences

If you work in the mental health space, your content is doing more than explaining your services. For some people, it’s the first step they take toward getting help. And that step might feel big.

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Hayley Campbell Hayley Campbell

How the Golden Circle Shapes Mental Health Content Writing

When Simon Sinek introduced the Golden Circle—Why, How, What—he wasn’t just giving us a framework for business success. He was laying out a blueprint for connection. And in the mental health and wellness space, where trust and empathy are non-negotiable, leading with your Why isn’t just a good idea—it’s the only idea.

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