You’re doing amazing work. You’re changing lives. But if your website isn’t showing up in search results, you might as well be running your business from a secret underground bunker. Here are my top SEO tweaks.

If you’re a mental health professional, your website should be a safe, welcoming space. But too often, websites in this space feel like medical textbooks, corporate reports or just plain confusing.

When Simon Sinek introduced the Golden Circle—Why, How, What—he wasn’t just giving us a framework for business success. He was laying out a blueprint for connection. And in the mental health and wellness space, where trust and empathy are non-negotiable, leading with your Why isn’t just a good idea—it’s the only idea.

2024 has been a big one. A mix of growth, lessons and plenty of “wow, that’s a lot to unpack” moments.

Writing for mental health brands isn’t just about stringing words together—it’s about creating safe spaces and making people feel understood.

When creating mental health content, using complex, clinical jargon can alienate your audience. Instead, we need to write relatable, human-centered content that feels accessible to everyone.

You’ve heard of the CTA. It's the tried-and-true method for prompting readers to take action. But is it the only way to engage your audience and drive results? Not quite.