Blog
My take on what makes content work. Strategy, lessons learned and the stuff I tell my clients all the time.
Writing for Trauma-Aware Audiences
If you work in the mental health space, your content is doing more than explaining your services. For some people, it’s the first step they take toward getting help. And that step might feel big.
Simple SEO Tweaks to Help More People Find Your Mental Health Brand
You’re doing amazing work. You’re changing lives. But if your website isn’t showing up in search results, you might as well be running your business from a secret underground bunker. Here are my top SEO tweaks.
Why Mental Health Websites Lose Clients (And How to Fix Yours)
If you’re a mental health professional, your website should be a safe, welcoming space. But too often, websites in this space feel like medical textbooks, corporate reports or just plain confusing.
How the Golden Circle Shapes Mental Health Content Writing
When Simon Sinek introduced the Golden Circle—Why, How, What—he wasn’t just giving us a framework for business success. He was laying out a blueprint for connection. And in the mental health and wellness space, where trust and empathy are non-negotiable, leading with your Why isn’t just a good idea—it’s the only idea.
What I’ve Learned About Writing for Mental Health Brands This Year
2024 has been a big one. A mix of growth, lessons and plenty of “wow, that’s a lot to unpack” moments.
Writing for mental health brands isn’t just about stringing words together—it’s about creating safe spaces and making people feel understood.
How To Write Relatable Mental Health Content That Creates Connection
When creating mental health content, using complex, clinical jargon can alienate your audience. Instead, we need to write relatable, human-centered content that feels accessible to everyone.