Hey, I'm Hayley
I write for mental health brands, psychologists and NFPs who need clear, strategic content.
Because whether you’re a solo practitioner or a national organisation, one thing still stays the same.
If your words don’t connect, you’re losing people.
Why I do this
I grew up in England (yes, dreary skies and endless cups of tea). Now I live in Brisbane, where I’ve traded tea for almond flat whites (thanks Australia for getting me hooked on seriously good coffee).
Before copywriting, I worked in marketing and communications - learning all the technical, strategic and psychological tricks behind high-performing content.
But the real reason I do this is because…
I’ve been the person searching for support, only to feel shut out by confusing, impersonal language.
I’ve worked in teams that knew they needed better content, but didn’t have the time or resources to do it.
I’ve seen the impact of mental health messaging, done right.
That’s why I write. Because strong messaging is the difference between someone reaching out, or walking away.
How I work (AKA why this isn’t a “poof! magic words” situation)
Some people think copywriting is this mystical process where you hand over a brief and poof! - perfect content appears.
Good copy is a process - and we need each other.
We chat - you bring the expertise, I bring the words. Together, we shape your message so it actually sounds like your unique brand.
We refine - There will be multiple drafts. I tweak, polish and make sure every word earns its place.
We make sure it lands - because the best content isn’t just “nice to read” - it builds trust, sparks action and grows your business.
Some fun facts (because work shouldn’t be all business, right?)
I’m also a dance fitness instructor. I teach classes every week and have a YouTube channel where I share my love for movement, mental health and wellbeing.
I’m mildly obsessed with Pandas. My dream is to hug one!
Travel is part of my wellbeing. Experiencing new places, cultures and ways of living helps me feel re-energised and connected.
I’m a personal development nerd. Therapy, mindset, growth - I eat it up.
I have two rescue cats (Paisley and Chevy) and a Border Collie named Denver. Yes, they are adorable.
You’re already doing life-changing work, let’s make sure your words do the same.
I work with small teams, growing organisations and national brands who need high-level, strategic content.
While I specialise in mental health, I’ve also worked with brands in education, real estate, community events, retail, beauty and lots more. Because good messaging isn’t just a mental health thing, it’s a people thing.
If you’re a brand that values clear, engaging, human-first content, we’ll probably get along.
Reach out and let’s get started.
My vision for you
I want your words to work harder, reach further and connect deeper - so more people feel safe to reach out for support.
Why clients work with me
Because I care - about you, your brand and the people reading your words.
You bring the expertise, I bring the words.
We’re the dream team who creates content that opens doors, starts conversations and helps more people get the support they need.