Work with me

Flat lay of notebook and pencils on a desk – representing planning and content strategy

Strategic content support for teams, rebrands and comms projects with a few too many moving parts.

Your content project isn’t small. Neither is the mental load.

Bring in someone who’s done this before and won’t ghost you halfway through a Google Doc.

Hayley Campbell, mental health copywriter and content strategist, smiling and relaxed

What I do

You’re mid-rebrand. Or launching a new service. Or managing 8 internal voices, 47 Slack threads, and a Google Drive full of “final_V3_edit_edits_FINAL” files.

You don’t need a freelancer who’s waiting for a brief.
You need someone who can jump in, ask the right questions and help your team get unstuck.

That’s me.

I help wellbeing organisations, support services and mental health brands say what they mean - clearly, consistently and with the right tone for the people who matter.

  • I translate strategy into plain English.

  • I keep stakeholders on the same page.

  • I write content that connects and complies.

  • I know when to push back and when to get it done.

From solo clinics to national brands, I help teams write content that matches the impact of their work.

Palm tree against a clear sky – representing calm, clarity and laid-back Queensland vibes

    • You’re managing a comms project that’s too important to wing.

    • You’re writing for audiences who are overwhelmed, under-supported or unsure who to trust.

    • You care about tone, plain language, and trauma-aware communication.

    • You’re tired of content that sounds like a funding report.

    I’ve worked with:

    • National mental health orgs.

    • Suicide prevention initiatives.

    • Disability and NDIS providers

    • University wellbeing teams.

    • Not-for-profits with big hearts and even bigger workloads.

  • Rebrands and restructures
    Help your new brand sound as good as it looks - without losing clarity or compassion.

    Website builds and rewrites
    Page-by-page content that feels like you, makes sense to your audience and doesn’t sound like a policy doc.

    Campaigns and launches
    Taglines, key messages, socials, landing pages and emails that connect (without sounding shouty).

    Content clean-up and audits
    What stays, what goes, what needs rewriting and what never made sense to begin with.

    Ongoing support for internal comms and content teams
    I'll slot in as a friendly extra brain when you're short on capacity (or patience).

  • I’m not precious and I’m not flaky.

    I ask smart questions, write fast and keep things moving.

    I know how to collaborate with designers, strategists, project managers and “just quickly, can you look at this?” team members.

    I’ll be the calm in your inbox, the clarity in your content and the reason you finally get sign-off.

Ready to work together?

If your project needs clear thinking, clean copy and someone who just gets it, I’d love to help.

Let’s chat about your timeline, goals and the gaps you need filled.