My Process

 If you have never engaged with a copywriter before, you might be wondering how it all works.

Let me take you through the journey of what to expect when you work with me.

 

1: The Brief

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You have found me, hooray. I’m excited to hear more about your project so I will need to ask you a few questions.

Here I will send you a brief to complete before I start your project.

This document will ask:

  • Is the copy for your website, social media, marketing material, award submission or press release?

  • What type of pages are they? (About us, etc.)?

  • Do you have any content prepared already?

  • Do you have an idea about length (pages/words), or are you happy to go with my recommendation?

Asking these questions are key so that I can make my proposal and quote as accurate as possible.

I also provide a free 20-minute chat over the phone to discuss your initial ideas and how we can work together.

 
 

2: The Proposal

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Depending on the project, I’ll send you a quote or a proposal outlining the details of the job with comprehensive pricing that includes rounds of amends, proofreading, research, meetings and any incidentals.

 
 

3: Payment

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I charge 50% up front. This is an Australian standard approach and non-negotiable. If the project value is below $250, I charge 100% up front.

 
 

4: Timings

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I pride myself on my quick turnaround times and will always meet the agreed deadlines.

Once I receive the brief, the sign off on my proposal and the required 50% fee – I can work towards the project delivery date.

Turnaround times will vary depending on the amount of material you supply, your approval times, and the amount of material I’m producing.

 
 

5: Briefing

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I love chatting to my clients over the phone to discuss the brief in detail. Here we will delve deep into your project covering topics such as:

  • Your target audience – their needs and wants

  • Your marketing and business objectives

  • Your brand’s personality, voice, values, mission and vision.

We will also discuss your ideal vision for the project. Once I have the following, I can get started:

  • Signed proposal or quote.

  • Your 50% up-front payment.

  • Any relevant background material or assets.

 
 

6: Let’s get started

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I now know your business inside out, hooray. Now I can hit the ground running and write your copy.

I will send everything via email and supply everything to you in electronic format.

I don’t tend to include meetings in my copywriting projects.

If you’re someone who likes to go through each stage face to face, please let me know at the outset so I can build this into costs. Meetings will be charged at an hourly rate; travel time and costs will be in addition.

 
 

7: Drafts and amends

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The magic three. That is three versions of your document (first draft, second draft, final draft, which gives you two rounds of amends. Additional rounds will be charged at an hourly rate).

I encourage the use of track changes and comments for amends to keep this process in one document.

 
 

8: Let’s review

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It’s time review the drafts. We will agree how long you’re going to need to review as it can take a considerable amount of time so it’s important for us to both block out time to do so. When we work together on meeting our own deadlines, the end product will be seamless.

 
 

9: Final payment

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When the job is finalised, I’ll invoice you the final amount. My payment terms are seven days.

 
 

10: YAY

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Your project is ready to go out into the world and we both have those feel good vibes. I absolutely love hearing your feedback so after the project sign off, I may ask for a testimonial to feature on my website.

 

Now that you understand my process, let's explore actionable steps for working together.