Hayley Campbell: Mental health writer and content marketer

Helping mental health brands stand out with content that speaks from experience.

Whoa, Hold Up! You’re doing something amazing. Your brand isn’t just a brand; it’s a lifeline, it's the friend everyone needs but rarely finds. The one who listens, understands, and speaks plain human — not "professional" robot.

I see so many brands missing the mark with their buzzwords and complex language, and it's time to change that.

When you’re going through a hard time, the last thing you want to feel is confused by complex terminology and unsure of who to turn to. It becomes another barrier for seeking help.

But how do you make sure your voice cuts through the noise and directly reaches hearts?

I’ve got you.


As your mental health copywriter and content marketer, I make mental health relatable (because we all deserve that).

I'll help your brand communicate the amazing work you do in a way that resonates with your audience like never before.

Here’s the heart of what I do:

Empathy, always: I make your content 100% relatable. I write words that resonate, comfort, and inspire.

Starting conversations: I help your brand sound like a friend who always knows what to say.

Accessibility is key: Mental health is for everyone. I break down barriers, ensuring that everyone, from every walk of life, gets the support and understanding they deserve.

Simplicity meets soul: Complex doesn't mean better. I make sure your words are easy to grasp but hard to forget.

Why me? Because we speak the same language

I’m not just passionate about mental health—I’m on fire for it! With a backpack full of lived experience, I get the ups, the downs, and the "what on earth is going on?" moments. I transform your brand's message into the reassuring voice people need.

Ready to become the go-to for all things mental health?

 

How I can help you

Let’s take your readers on a journey with concise and clear copy that will sell with heart and intention to truly capture your reader and drive action.

 
 

Need help with creating content on a regular basis? Imagine having someone on your team (that’s me!) writing ALL of your content.  

Need a second pair of eyes over your written work? I’ll review your content and edit it to improve readability and make sure it’s error free.

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I’m Hayley

I work with psychologists, coaches, and mental health organisations who make a difference in the world.

My lived experience is my superpower. Yep, I’ve been where your audience is, asked the same questions and navigated the mental health journey. Your audience are people with stories, and I speak their language.

 Together, we make your content their trusted guide.

xoxo

 

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Ready to be the go-to for all things mental health?

I am located in Brisbane, Australia, but love to work with and connect with brands all across the world.