What I’ve Learned About Writing for Mental Health Brands This Year

2024 has been a big one. A mix of growth, lessons and plenty of “wow, that’s a lot to unpack” moments.

Writing for mental health brands isn’t just about stringing words together—it’s about creating safe spaces and making people feel understood. That’s work I care deeply about, and this year, I’ve leaned into sharing more of my story to help others.

For years, I kept my personal experiences—generalised anxiety, body image struggles and an eating disorder—quiet. But now, I share in a way that feels safe and meaningful. Ready to be the advocate I wish I’d had when I was in the thick of it.

Here’s what this year taught me about writing for mental health—and about showing up as all of me.

1. Authenticity

Oh, it’s one of my brand values for a reason. People know when you’re being real and they definitely know when you’re faking it.

When I worked on blogs about body acceptance this year, I drew on my own experiences. I know what it’s like to feel at war with your body and that’s exactly why I avoided tired clichés like “self-love journey.”

Instead, I focused on writing with honesty and warmth—because that’s what I needed to hear back then.

What I’ve learned:
Write like you’re talking to someone who needs a friend, not a lecture.

2. Balancing empathy with clarity

This year, I wrote about some heavy topics: health anxiety, addiction and body image to name a few. These aren’t just challenging to write about—they’re personal, too.

When I wrote about health anxiety (something I’ve been through myself), I had to strike a balance: acknowledging the fear without amplifying it. Addiction brought its own challenge—offering hope without glossing over the tough stuff.

It was a reminder that empathy doesn’t mean piling on emotional language. Sometimes, the kindest thing you can do is keep it simple.

What I’ve learned:
You don’t have to be dramatic to connect. Just be clear, kind and real.

3. Protecting my own mental health is non-negotiable

Writing about mental health can stir up a lot—especially when it hits close to home. I’ve learned that it’s okay to step back when things feel heavy.

This year, I made boundaries my best friend. I said no to work that didn’t align with my values and I reminded myself that breaks aren’t optional—they’re necessary.

It’s also why I decided to study for a CERT IV in mental health. It’s a way to deepen my understanding and equip myself to grow in this space, while staying grounded.

What I’ve learned:
Boundaries aren’t just for clients—they’re for me, too.

4. Storytelling is the real connector

You can throw all the stats and facts you want at someone, but nothing sticks like a story.

When I worked on those body acceptance blogs, the goal wasn’t just to give tips—it was to share moments that said, “You’re not alone.” Because when you connect through a story, it doesn’t just inform—it heals.

What I’ve learned:
A good story says, “Me too.” That’s where connection happens.

5. It’s time to bring all of me into my work

For the longest time, I kept my dancing and writing in separate corners of my life. I didn’t think they had anything to do with each other. But when I launched my YouTube channel for dance fitness this year, it hit me: these two passions don’t just complement each other—they make my work more whole.

Next year, I’m bringing my writing and dancing even closer. Both are about connection, expression and helping people feel more like themselves—and I’m excited to see where this new direction takes me.

What I’ve learned:
When you let every part of who you are show up, amazing things happen.

Looking ahead to 2025

This year reminded me why I do what I do: to help mental health brands create content that makes people feel seen and supported.

In 2025, I’m showing up as more of myself than ever. I’m continuing to share my story, advocate for mental health and combine my passions in ways I never thought possible.

What about you? What’s a lesson you’re carrying into the new year? Whether it’s work, personal growth or just learning how to say no, I’d love to hear.