What you can learn from Walt Disney about brand story telling
Confession time🤭 ... ⠀
Ever since a young age I have been a little obsessed with Disney👸🤴. Not just the films; but the place too.
As a family, we used to visit Walt Disney World in Florida regularly. It’s my favourite destination of all time🥰. ⠀
⠀
I remember as I got older; my friends would be like “aren’t you too old for Disneyland”. Excuse me; no, I am not🤫. ⠀
⠀
One of my dreams has always been to work at Disney. I am inspired by their culture and values.⠀
⠀
Their marketing strategy is truly captivating. Their powerful brand storytelling is one of the main reasons why✍️ . ⠀
⠀
They create epic stories that evoke emotions, instantly inspire and engage. Consumers are simply immersed in their brand as they resonate so deeply with the stories and the magic . ⠀
⠀
Walt Disney had a strong vision to engrain this magic and the essence of their brand in everything they do🧚♀️ . ⠀
⠀
He built an underground city called "Backstage" where all staff members can eat, break character and change. There is even a salon. This is so that any break in character is away from the public facing brand. ⠀
The customer immersion is imperative.⠀
⠀
The moral of this story… Brand experience is everything; and without it, your business will never be the happy ever after you always dreamed of☺️.