Empathy in Every Word: Working with a Mental Health Writer with Lived Experience

Ever wondered why some words just hit differently? Like when you’re reading a piece of content, and you truly feel every single word. You literally feel like they’re sharing your experience.

In mental health, every word carries weight. That’s why I believe having someone on your team who doesn’t just write about mental health but has lived it brings a unique perspective to your brand.

Why? Let’s find out…

Heartfelt empathy

A mental health copywriter with lived experience brings an unmatched level of empathy.

Mental health has its own language – subtle nuances, unspoken feelings, and the power of understanding.

Say you’re a mental health brand sharing stories of recovery. Having a copywriter who has not just done the research but has faced and overcome similar challenges brings authenticity to your content.

You know that warm, familiar feeling that someone gets you.

This creates:

·       An instant connection and trust.

·       An opportunity for your brand to be a reliable source for navigating mental health issues.

With a copywriter who gets it, your content will stick in the minds of your audience, fostering brand awareness and loyalty. It’s not just content; it’s a conversation.

Turning complex industry lingo into everyday language

Psychosocial support? Neurotransmitters? Psychological interventions?

Say what!?

Your reader doesn’t need to know the fancy lingo or terms that you will use to support them.

They just want to know:

·       That you understand what is going on for them.

·       That you are someone they can trust.

·       That you can help.

·       How they contact you/the next steps.

It really is as simple as that.

Your content needs to speak the same language as your audience, so your message doesn’t get lost.

I know that when I was looking for support in the depths of my anxiety, I wanted to read content that was clear and easy to understand.

Advocacy through words

If you’re a mental health brand or charity, you’re a force for positive change.

Having a copywriter who’s not just “good with words” but an equal passionate advocate for mental health is pretty powerful. We’re likely on the same page – to be a catalyst for change. 

Content is not just about creating words on a page; we want to:

·      Start important conversations.

·      Be a part of a larger social dialogue.

·      Create a tight-knit community among your audience.

As someone who has experienced my own journey with mental health challenges – I get it. The good, the bad, the ugly.

So why does this matter to you? Because it adds an extra reliability to your brand. My personal experience blended with my professional expertise creates a powerhouse of understanding for your audience.

It’s not just about conveying a message; it’s about creating a movement.

Let’s amplify your impact, build a community and be the advocates that the world needs.