Whoa, Hold Up! You’re doing something pretty darn amazing.

Your brand? It’s not just another business, it’s a lifeline.

You’re the friend who listens, actually gets it and speaks like a real human, not a robot with a business degree (no offence to robots, but you know what I mean).

Too many brands get tangled up in buzzwords and complex language. I know what that feels like - I’ve been there. I remember searching for help and feeling more lost because the words didn’t speak to me, they spoke at me.

Let’s be real - that’s not you. You want to make your message matter.

Why this is so important

Life’s hard enough. When people are struggling, the last thing they need is to feel confused by clinical terms and fancy words. It just puts another barrier between them and the help they deserve.

What they need is clarity, support and a message that feels like a warm hug - not a cold shoulder. Your content should be the comfy couch people collapse into, not some tricky puzzle they have to solve.

How I help you stand out (and stay there)

I’m Hayley, your Brisbane-based copywriter and content consultant with a love for all things mental health. I help psychologists, coaches and mental health organisations all over Australia speak like real humans, while still keeping that professional polish.

I take the heart and soul of your brand and turn it into content that doesn't just sit there - it sparks conversations and makes people feel heard.

Yes, I‘m the rebel who makes mental health easy to understand - because no one should need a degree to get the help they need!

What working with me looks like:

Empathy, always: I make your content 100% relatable. I write words that resonate, comfort and inspire.

Starting conversations: Your brand will sound like the friend who always knows what to say. (Without the awkward small talk. Promise).

Accessibility is non-negotiable: Mental health isn’t just for people who speak therapy-lingo. I make sure your content is open, welcoming and easy to understand for everyone - no one gets left behind.

Simplicity with soul: There’s no need to complicate things - simple, clear and heartfelt is my jam. I’ll make sure your message sticks without leaving your audience scratching their heads.

Why me?

Because I get it.

I’ve lived through the highs, lows and “what is even happening right now?” moments. My lived experience gives me that extra layer of understanding to turn your brand’s message into something that feels real and reassuring.

Words are powerful and I’ve learnt firsthand how they can either build trust of build barriers.

And don’t worry, I’ve got the SEO stuff covered too. Your content won’t just sound good - it’ll show up exactly where your audience is searching for it.

Ready to be the brand that helps people through the tough times?