A Brisbane-based copywriter
Helping mental health brands stand out - by turning clinical jargon into content people actually want to read.
The right words could be the reason someone reaches out.
Or the reason they don’t.
Someone is searching for support right now. A parent trying to navigate the NDIS.A young person scrolling for something that makes them feel understood.A client in crisis, unsure what to type into Google.
If your message is too clinical, too vague or too much like everyone else’s, they won’t take the next step.
They’ll leave your website. Scroll past your content. Keep feeling lost.Your work changes lives. But only if people feel safe enough to engage with you.Let’s make your brand the one people trust before they even meet you.
I’m Hayley
I’m a Brisbane mental health copywriter, partnering with psychologists, coaches, NFPs and mental health organisations across Australia.
I believe in what you do - because i’ve lived it.
I know first-hand how life-changing the right mental health support can be.
And I also know how many people never reach out, not because they don’t need help, but because the words meant to guide them felt cold or complicated.
I’ve been that reader. As someone who has navigated anxiety, body image struggles and an eating disorder, I know how much it means to find words that makes you feel seen, safe and understood.
That’s why I do this.
To make sure your content doesn’t just sound “professional” but connects deeply. So the people who need you most don’t feel lost.
Because if even one person finds the right support because of your content?
That’s everything.
xoxo
How I can help you
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Your website is where people decide if they trust you.
I write clear, engaging and SEO-friendly copy that helps:
Make your services feel approachable and safe.
Explain complex services in a way that’s easy to understand.
WCAG accessibility-friendly—so EVERYONE can engage with your content.
Connect you with clients, funders and stakeholders through human-first messaging.
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Get an extra copywriter on your team. For brands that need consistent content support, not just one-off projects.
A content plan that’s mapped out in advance.
Regular done-for-you content.
On-demand support so you’re never scrambling for content.
Let’s make your content one less thing to worry about.
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If your content is inconsistent (or non-existent), i’ll help you stay visible.
Your audience is Googling their problems. I write SEO blogs that help people find you on Google.
Engaging social media content that sparks conversations.
Engaging email newsletters that people actually open (and read).
Marketing materials that persuade, educate and get results.
Annual reports and case studies that tell impactful stories.
Every mental health brand says they’re “supportive and client-focussed”. That’s a given. Let’s define what actually makes your brand different.
Right now, your words might be working against you…
Your words sound too corporate. It reads like a government fact sheet instead of a place where people feel supported.
Your content is full of jargon. NDIS participants, carers and clients don’t speak in acronyms. They need content that’s easy to understand.
You’re blending in. If your messaging sounds like every other service provider - why would someone choose you?
You don’t have time to fix it. Your team is stretched and content writing gets pushed down the list.
What happens when your content works?
(The short answer is - more people get support!)
Potential clients feel safe reaching out.
Funders and stakeholders instantly see your impact.
Your content doesn’t just sit there - it sparks conversations and builds trust.
A small shift in how you communicate can make all the difference.
Why work with me?
I’ve helped psychology clinics, suicide prevention organisations, NDIS providers and large-scale community organisations fix these exact problems.
I’ve been on the other side. I know what it’s like to need help and feel like no-one is talking to you.
I write in a way that makes sense to real people.
Need an expert mental health copywriter?
Client love
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Client love *
Your audience is waiting. Make sure they hear you.
I am located in Brisbane, Australia, but love to work with and connect with brands all across the world.
“We used Hayley’s services to help with an overhaul of our current content, write content for a new project and lead our copywriters in the team. Her work is engaging and beautifully written. Hayley is professional and easy to work with as she goes above and beyond to understand your target audience. I highly recommend her services and would happily use her again for future projects!”