Brisbane Strategic Copywriter and Content Consultant

For purpose-led brands who can’t afford to sound average.

I write conversion-focused content for mental health brands, psychologists and purpose-led teams. Strategic words that earn trust, drive action and never sound like everyone else.

Hayley Campbell Brisbane Copywriter for mental health services

Your message is your frontline.

Pink heart outline with black border

If it’s unclear, clunky or generic, people tune out or worse, back away.

Whether you're a solo clinician or a national org, your content needs to do more than fill a page.
It needs to:

  • Hold space.

  • Build credibility.

  • Help people feel safe enough to take action.

That’s the kind of content I create.

Strategic. Clear. Human. And always with care.

Hayley Campbell, a Brisbane-based copywriter who specialises in mental health and wellbeing

I’m Hayley

Brisbane-based copywriter with lived experience, comms strategy cred, and a big ol’ heart for people doing good work.

Whether you’re translating complex clinical ideas or making your messaging more accessible, I’ll help you get to the point, without losing the person reading it.

This isn’t a niche I found on a list. I’ve been through the mental health system. Worked in marketing and communications. Seen what happens when messaging falls flat and how powerful it is when you finally say the thing that matters.

I’ll help you sound like the expert you are.
Without losing the human underneath it all.

How I can help you

Smart strategy, human-first messaging and content that gets results.

  • Need a website that builds trust and makes people want to work with you?
    I write clear, strategic, SEO copy that sounds like you (but better).

    You’ll get:

    • Complex messaging made crystal clear.

    • Conversion-focused, human-first tone.

    • WCAG-friendly language that builds trust.

    • SEO copy that ranks and resonates.

    Get copy that connects.

  • Get an extra copywriter on your team. For brands that need consistent content support, not just one-off projects.

    • A content plan that’s mapped out in advance.

    • Regular done-for-you content based on your needs.

    • On-demand support so you’re never scrambling for content.

    Let’s make your content one less thing to worry about.

    Stop the last minute content panic.

  • If your content is inconsistent (or non-existent), i’ll help you stay visible.

    I write:

    • Blogs that answer questions (and rank)
      Emails that get read.

    • Social content that sounds like a person, not a brand manual.

    • Reports and case studies that tell real stories.

    All mapped to your goals.

    Take write content off your to-do list.

  • Got a message that feels clunky? A service you can’t quite explain? Or a voice that’s all over the shop?

    This one-hour session is for the thing that’s keeping you stuck. We’ll dig into what’s not working, cut the waffle and shape clear messaging.

    It’s strategy and editing in real time. Just bring the thing you’re stuck on. I’ll bring the sharp questions and clear direction.

    You’ll leave with:

    • Practical edits you can use straight away.

    • A cheat sheet for next time you’re writing.

    • Confidence you’re saying the right thing.

    Book your brand clarity session

Who I work with:

  • Comms team who need an extra pair of hands.

  • Founders who are growing (and feeling the content pinch).

  • Clinicians ready to sound like themselves online.

  • Brands making change and wanting their message to match.

    Whether you’re scaling, shifting or finally getting serious about your words, I’ve got you.

I work closely with founders, marketing leads and teams to:

  • Clarify what you really want to say.

  • Pinpoint the friction in your messaging.

  • Shape words that feel human and convert.

    I’m not just a writer. I’m your strategic partner.
    One who’s obsessed with clarity, connection and content that earns its keep.

How I work

Kind words from good people

Testimonials
Daniel McCullough, Founder of Pharus Wellbeing

“Hayley was absolutely amazing to work with. We focus on mental health education and training, and Hayley was perfect for our business. She is passionate about what she does, goes above and beyond and her assistance really helped re-align the messaging of my business.

I wanted real, genuine messaging, and none of that generic crap that you see a lot. Hayley was perfect in helping us align our message, make it relatable, real and what people want to hear, and not what we think they want to hear or learn from us.
Couldn't recommend her enough and I'll be working closely with Hayley in the future in an ongoing capacity.”

Celine Ankers, Student Communications Coordinator at Charles Darwin University (CDU)

“We used Hayley’s services to help with an overhaul of our current content, write content for a new project and lead our copywriters in the team. Her work is engaging and beautifully written. Hayley is professional and easy to work with as she goes above and beyond to understand your target audience. I highly recommend her services and would happily use her again for future projects!”

Caroline Birch, Owner at Caroline Birch

“I couldn’t be happier with the outcome of my copywriting project. Hayley’s way of working was clearly defined from the start, and her communication was exceptional. She took the time to deeply understand me, my business, and my offerings—nothing felt cookie-cutter. The content exceeded my expectations. Hayley captured the essence of me and my work so beautifully, in a way that really lands. I’m over the moon with the copy and can’t recommend Hayley’s services more highly!”

Ally Kelly, CEO Mind Blank

“Hayley is so professional and organised. I can not believe how productive I feel having her services assist our team! The quality of her work is of the uttermost standard.”

Sally Clayton, Owner at Mint Key

“We had an excellent experience working with Hayley; she supported us with content for some of our client projects across website and marketing platforms. Her copywriting was engaging, tailored to the brand, and strategically optimised for SEO. Hayley will take the time to understand your project needs and ensure the content resonates with your target audience. She is professional, responsive, and detail-oriented. I highly recommend her services to anyone needing high-quality content that delivers results!”

Georgia Fisher, Owner at Studio Wednesday

“Hayley is approachable, easy-going, and highly professional. Working with her on copywriting projects has been seamless, with minimal need for revisions. I’d highly recommend her services to anyone!”

Glenda Nyhuis, Executive Assistant at DICE

“Hayley is a pleasure to work with, friendly, yet respectful and professional, always quick to respond and goes above and beyond with her service.”

Dany Kelly, Founder and CEO at Norther

“Wow! Hayley was a godsend that supported our online production of a weekly medical newsletter in the midst of COVID 19. She managed 5 doctors to provide content weekly responding to FAQs that patients were asking and then edited and compiled them in some sort of semblance. In addition, Hayley also sourced and provided copy for an uplifting part of this newsletter called ‘Hope & Grace’ and did so with thoughtful contemplation. Oh, did I mention that this was all for a Californian based practice whilst she was based in Darwin. If you’re looking for somebody who is A+ at copywriting mixed with punctuality and thoughtfulness: look no further. Thanks for all you have done for our team Hayley.”

Dee Moore, Owner of Moore Beautiful and B.O.S.S

“Anything I need, Hayley and her brilliant mind are there to help and make it sound wonderful. From winning award entries, copy for multiple websites, magazine articles, social media posts and so much more, she is always there to speak in the voice of me and my brand. Our businesses would not be where they are today without her.”

George Vazanellis, Co-owner Core Realty NT

“Hayley has been an integral part of Core Realty’s image across several platforms. She is an enthusiastic, punctual and creative individual that is always a pleasure to deal with. Her stylish imagination keeps our brand image competitive in today's market. I highly recommend.”

Content that changes minds. Moves people. Gets results.

I’m a Brisbane-based strategic copywriter and content consultant, partnering with psychologists, NDIS providers and purpose-led brands all across the world.