Helping mental health brands stand out - by turning clinical jargon into content people actually want to read.
Whoa, Hold Up! Is you’re content actually connecting?
Your brand isn’t just a business - it’s the friend who shows up, listens and actually gets it.
But if your copy isn’t clear, the people who need it most might scroll right past. (Even though you’re amazing at what you do).
Maybe this sounds familiar:
You’re writing about a tricky, emotional topic and wondering “how do I make this sound human, not heavy?).
You’ve got so much to say, but when you write it down, it feels… blah.
Or you’re worried it sounds too clinical - or worse, like a copy-paste of everyone else.
Been there. Let’s fix that.
What your words should do
Your content shouldn’t just sit there and look pretty. It should:
Stop your audience mid-scroll with a “wow, this feels like it was written for me” moment.
Build trust faster than you can say “schedule an appointment”.
Make people feel seen, heard and confident they’re in the right place.
If your content isn’t doing this, we’re leaving impact (and connection) on the table.
How I help you stand out (and stay there)
I’m Hayley, your Brisbane-based copywriter and content consultant with a love for all things mental health. I help psychologists, coaches and mental health organisations all over Australia speak like real humans, while still keeping that professional polish.
I take the heart and soul of your brand and turn it into content that doesn't just sit there - it sparks conversations and makes people feel heard.
Yes, I‘m the rebel who makes mental health easy to understand - because no one should need a degree to get the help they need!
Here’s how we’ll make it happen:
Your audience will feel like you’re in their head: Words that sound like a conversation with a trusted friend.
Empathy is the backbone: My lived experience means I know how to write with care—without the buzzwords.
Clarity meets personality: We’ll keep it simple and professional, but never boring. (Because boring is the worst.)
Let’s make it stick: Your copy will connect, inspire and get people to take that next step.
Why me?
Because I’ve been there.
I know what it’s like to look for help and feel shut out by language that’s too cold, too complicated or just… wrong.
I’ve navigated anxiety, body image struggles and an eating disorder. And I know how much it matters to read something that feels like it was written for you.
That’s why I’m here—to make sure your words don’t just sound good, but feel good too. The kind of good that builds trust, starts conversations and gets people to say, “This is exactly what I need.”
Oh, and yes, I’ll make sure it’s SEO-friendly so it actually shows up where your audience is searching. (No point writing the perfect words if no one sees them, right?)
Ready to be the brand they can’t scroll past?
How I can help you
Website Copywriting
Your website isn’t just a pretty face - it’s where people decide if they can trust you. I write copy that grabs attention, shows off your brand personality and turns visitors into clients. No corporate speak or buzzword bingo, just real words that actually connect.
Content Writing
Need consistent content on the regular? Posting sporadically or running out of things to say? I’m on it. I’ll take care of all your blog posts, social media and more, making sure everything stays on-brand, consistent and relatable - so you never having to think about what to post again!
Proofreading and editing
Got a draft but not feeling all the confidence? I’ll give your content a once-over (or twice), making sure it’s concise, error-free and easy to read. You’ll walk away with polished words that hit just right.
I’m Hayley
I’m a Brisbane-based mental health copywriter who partners with psychologists, coaches and mental health organisations across Australia.
I believe in what you do. I’ve experienced firsthand the life-changing impact of mental health support and I know how powerful your work is. That’s why I’m here—to create content that doesn’t just sound good but connects deeply with the people who need it most.
If we can help even just one person find the support they need, then we’ve done something pretty special.
xoxo
Client love
Ready to be the go-to for all things mental health?
I am located in Brisbane, Australia, but love to work with and connect with brands all across the world.
I couldn’t be happier with the outcome of my copywriting project. Hayley’s way of working was clearly defined from the start, and her communication was exceptional. She took the time to deeply understand me, my business, and my offerings—nothing felt cookie-cutter. The content exceeded my expectations. Hayley captured the essence of me and my work so beautifully, in a way that really lands. I’m over the moon with the copy and can’t recommend Hayley’s services more highly!