A Brisbane Copywriter

Helping psychologists, mental health brands and NFPs turn expert speak into content people want to read and act on.

Right now, someone’s scrolling…

  • A parent trying to understand an NDIS plan.

  • A client in crisis Googling “how to get help” and getting nowhere.

    They’re looking for content that meets them where they're at.

If your content is too clinical, too cold or sounds like everyone else’s - they’ll bounce.

Not because they don’t need support.
But because they didn’t feel safe enough to stay.

You might be:

  • A psychologist juggling sessions and a cringe About page.

  • An NDIS provider stuck between care and compliance.

  • A comms team mid-rebrand, 47 comments deep.

  • A not-for-profit doing good work with no time to talk about it.

I help you say what you actually mean.

I speak your language.
I speak theirs.
And I’m bloody good at meeting in the middle.

Hayley Campbell, a Brisbane-based copywriter who specialises in mental health and wellbeing

I’m Hayley

I’m a Brisbane mental health copywriter, partnering with psychologists, coaches, NFPs and mental health organisations across Australia.

But the real reason I do this is because I’ve been on the other side of the screen.

Anxiety. Disordered eating. Health anxiety.

And I didn’t even know it was mental illness.
I didn’t have the words. Just a racing heart. Exhaustion. A quiet sense that something wasn’t right.

I wasn’t searching for a diagnosis, I was searching for reassurance.

Now I write so no one else lands on a support page and thinks,

“This isn’t for me.”

Because yes, I care about the copy. But I care even more about the people on both sides of it - your team and the people you're here to support.

How I can help you

Getting to know your brand and your why is genuinely one of my favourite parts of my job.

  • Your website is where people decide if they trust you.

    I write clear, engaging and SEO-friendly copy that helps:

    • Make your services feel approachable and safe.

    • Explain complex services in a way that’s easy to understand.

    • WCAG accessibility-friendly—so EVERYONE can engage with your content.

    • Connect you with clients, funders and stakeholders through human-first messaging.

    Get copy that connects.

  • Get an extra copywriter on your team. For brands that need consistent content support, not just one-off projects.

    • A content plan that’s mapped out in advance.

    • Regular done-for-you content.

    • On-demand support so you’re never scrambling for content.

    Let’s make your content one less thing to worry about.

    Stop the last minute content panic.

  • If your content is inconsistent (or non-existent), i’ll help you stay visible.

    • Your audience is Googling their problems. I write SEO blogs that help people find you on Google.

    • Engaging social media content that sparks conversations.

    • Engaging email newsletters that people actually open (and read).

    • Marketing materials that persuade, educate and get results.

    • Annual reports and case studies that tell impactful stories.

    Every mental health brand says they’re “supportive and client-focussed”. That’s a given. Let’s define what actually makes your brand different.

    Take write content off your to-do list.

  • 1 hour. 1 focus. Big sigh of relief.

    You’re not bad at writing - you’re just too close to it.

    In this 60-minute session, you’ll get:
    ✔ One-on-one strategy (via Zoom).
    ✔ A clear direction for your voice or content.
    ✔ Real-time feedback and ideas.
    ✔ A personalised cheat sheet you can use next time you sit down to write.

    Just you and me, sorting out that one thing that’s keeping you stuck.

    Book your brand clarity session

What’s getting in your way…

Graphic of a phone with speech bubbles | Brisbane Copywriter and Consultant | Hayley Campbell Copywriting
  • Your content sounds clinical or corporate.

  • It’s full of buzzwords but none of your voice.

  • You’ve rewritten your homepage three times and still hate it.

  • Your team’s not on the same page about how you should sound.

  • Your juggling 12 other priorities and this keeps getting pushed.

  • You know your messaging doesn’t feel right but don’t know how to fix it.

    P.S this is totally normal and fixable.

What happens when your content works?

(The short answer is - more people get support!)

Graphic of a pink love heart | Brisbane Copywriter and Consultant | Hayley Campbell Copywriting
  1. Potential clients feel safe reaching out.

  2. Stakeholders instantly see your impact.

  3. Your content sparks conversations and builds trust.

  4. You stop cringing every time someone clicks your website.

Why work with me?

  • I’ve helped psychology clinics, suicide prevention organisations, NDIS providers and large-scale community organisations fix these exact problems.

  • I’ve been on the other side. I know what it’s like to need help and feel like no-one is talking to you.

  • I write in a way that makes sense to real people.

  • I know the backend stuff too: Plain language. Accessibility. SEO. Trauma-aware writing.

Need an expert mental health copywriter?

Client love

*

Client love *

Your audience is waiting. Make sure they hear you.

I’m a Brisbane-based mental health copywriter, partnering with psychologists, NDIS providers and purpose-led brands all across the world.