A Brisbane-based copywriter

Helping mental health brands stand out - by turning clinical jargon into content people actually want to read.

Hayley Campbell Brisbane-based Mental Health Copywriter

The right words could be the reason someone reaches out.

Or the reason they don’t.

Someone is searching for support right now. 
  • A parent trying to navigate the NDIS. 
  • A young person scrolling for something that makes them feel understood. 
  • A client in crisis, unsure what to type into Google.

If your message is too clinical, too vague or too much like everyone else’s, they won’t take the next step. 

They’ll leave your website. Scroll past your content. Keep feeling lost.
Your work changes lives. But only if people feel safe enough to engage with you.

Let’s make your brand the one people trust before they even meet you.

Hayley Campbell, a Brisbane-based copywriter who specialises in mental health and wellbeing

I’m Hayley

I’m a Brisbane mental health copywriter, partnering with psychologists, coaches, NFPs and mental health organisations across Australia.

I believe in what you do - because i’ve lived it.

I know first-hand how life-changing the right mental health support can be.

And I also know how many people never reach out, not because they don’t need help, but because the words meant to guide them felt cold or complicated.

I’ve been that reader. As someone who has navigated anxiety, body image struggles and an eating disorder, I know how much it means to find words that makes you feel seen, safe and understood.

That’s why I do this.

To make sure your content doesn’t just sound “professional” but connects deeply. So the people who need you most don’t feel lost.

Because if even one person finds the right support because of your content?

That’s everything.

xoxo

How I can help you

  • Your website is where people decide if they trust you.

    I write clear, engaging and SEO-friendly copy that helps:

    • Make your services feel approachable and safe.

    • Explain complex services in a way that’s easy to understand.

    • WCAG accessibility-friendly—so EVERYONE can engage with your content.

    • Connect you with clients, funders and stakeholders through human-first messaging.

    Get copy that connects.

  • Get an extra copywriter on your team. For brands that need consistent content support, not just one-off projects.

    • A content plan that’s mapped out in advance.

    • Regular done-for-you content.

    • On-demand support so you’re never scrambling for content.

    Let’s make your content one less thing to worry about.

    Stop the last minute content panic.

  • If your content is inconsistent (or non-existent), i’ll help you stay visible.

    • Your audience is Googling their problems. I write SEO blogs that help people find you on Google.

    • Engaging social media content that sparks conversations.

    • Engaging email newsletters that people actually open (and read).

    • Marketing materials that persuade, educate and get results.

    • Annual reports and case studies that tell impactful stories.

    Every mental health brand says they’re “supportive and client-focussed”. That’s a given. Let’s define what actually makes your brand different.

    Take write content off your to-do list.

Right now, your words might be working against you…

Graphic of a phone with speech bubbles | Brisbane Copywriter and Consultant | Hayley Campbell Copywriting

  • Your words sound too corporate. It reads like a government fact sheet instead of a place where people feel supported.

  • Your content is full of jargon. NDIS participants, carers and clients don’t speak in acronyms. They need content that’s easy to understand.

  • You’re blending in. If your messaging sounds like every other service provider - why would someone choose you?

  • You don’t have time to fix it. Your team is stretched and content writing gets pushed down the list.

What happens when your content works?

(The short answer is - more people get support!)

Graphic of a pink love heart | Brisbane Copywriter and Consultant | Hayley Campbell Copywriting

  1. Potential clients feel safe reaching out.

  2. Funders and stakeholders instantly see your impact.

  3. Your content doesn’t just sit there - it sparks conversations and builds trust.

  4. A small shift in how you communicate can make all the difference.

Why work with me?

  • I’ve helped psychology clinics, suicide prevention organisations, NDIS providers and large-scale community organisations fix these exact problems.

  • I’ve been on the other side. I know what it’s like to need help and feel like no-one is talking to you.

  • I write in a way that makes sense to real people.

Need an expert mental health copywriter?

Client love

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Client love *

Testimonials
Daniel McCullough, Founder of Pharus Wellbeing

“Hayley was absolutely amazing to work with. We focus on mental health education and training, and Hayley was perfect for our business. She is passionate about what she does, goes above and beyond and her assistance really helped re-align the messaging of my business.

I wanted real, genuine messaging, and none of that generic crap that you see a lot. Hayley was perfect in helping us align our message, make it relatable, real and what people want to hear, and not what we think they want to hear or learn from us.
Couldn't recommend her enough and I'll be working closely with Hayley in the future in an ongoing capacity.”

Celine Ankers, Student Communications Coordinator at Charles Darwin University (CDU)

“We used Hayley’s services to help with an overhaul of our current content, write content for a new project and lead our copywriters in the team. Her work is engaging and beautifully written. Hayley is professional and easy to work with as she goes above and beyond to understand your target audience. I highly recommend her services and would happily use her again for future projects!”

Caroline Birch, Owner at Caroline Birch

“I couldn’t be happier with the outcome of my copywriting project. Hayley’s way of working was clearly defined from the start, and her communication was exceptional. She took the time to deeply understand me, my business, and my offerings—nothing felt cookie-cutter. The content exceeded my expectations. Hayley captured the essence of me and my work so beautifully, in a way that really lands. I’m over the moon with the copy and can’t recommend Hayley’s services more highly!”

Ally Kelly, CEO Mind Blank

“Hayley is so professional and organised. I can not believe how productive I feel having her services assist our team! The quality of her work is of the uttermost standard.”

Sally Clayton, Owner at Mint Key

“We had an excellent experience working with Hayley; she supported us with content for some of our client projects across website and marketing platforms. Her copywriting was engaging, tailored to the brand, and strategically optimised for SEO. Hayley will take the time to understand your project needs and ensure the content resonates with your target audience. She is professional, responsive, and detail-oriented. I highly recommend her services to anyone needing high-quality content that delivers results!”

Georgia Fisher, Owner at Studio Wednesday

“Hayley is approachable, easy-going, and highly professional. Working with her on copywriting projects has been seamless, with minimal need for revisions. I’d highly recommend her services to anyone!”

Glenda Nyhuis, Executive Assistant at DICE

“Hayley is a pleasure to work with, friendly, yet respectful and professional, always quick to respond and goes above and beyond with her service.”

Dany Kelly, Founder and CEO at Norther

“Wow! Hayley was a godsend that supported our online production of a weekly medical newsletter in the midst of COVID 19. She managed 5 doctors to provide content weekly responding to FAQs that patients were asking and then edited and compiled them in some sort of semblance. In addition, Hayley also sourced and provided copy for an uplifting part of this newsletter called ‘Hope & Grace’ and did so with thoughtful contemplation. Oh, did I mention that this was all for a Californian based practice whilst she was based in Darwin. If you’re looking for somebody who is A+ at copywriting mixed with punctuality and thoughtfulness: look no further. Thanks for all you have done for our team Hayley.”

Dee Moore, Owner of Moore Beautiful and B.O.S.S

“Anything I need, Hayley and her brilliant mind are there to help and make it sound wonderful. From winning award entries, copy for multiple websites, magazine articles, social media posts and so much more, she is always there to speak in the voice of me and my brand. Our businesses would not be where they are today without her.”

George Vazanellis, Co-owner Core Realty NT

“Hayley has been an integral part of Core Realty’s image across several platforms. She is an enthusiastic, punctual and creative individual that is always a pleasure to deal with. Her stylish imagination keeps our brand image competitive in today's market. I highly recommend.”

Your audience is waiting. Make sure they hear you.

I am located in Brisbane, Australia, but love to work with and connect with brands all across the world.